The Math of Marketing

Math of Marketing

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  • What does a marketing team do to drive revenue?
  • Will outsourcing affect my bottom line?
  • How much does it cost?

Defining ROI


  • How to determine what success is for marketing efforts 
  • Defining a strategy to reach goals
  • Growth opportunities

Developing a budget


  • What percent of revenue should be allocated to marketing and promotion?
  • What percent of gross revenue?
  • Industry best practices
Math of Marketing

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