Decoding Your Designer

Lingo

Helping Marketers and Designers Speak the Same Language 

Designers have a dialect all of their own, which can make it tough to efficiently collaborate on projects. 

Decoding Your Designer is your go-to resource to understand all those seemingly foreign language terms your designer says when referencing a project.  Knowing these design terms will go a long way toward bridging the design-language gap and help you deliver marketing collateral as quickly as possible.

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Files, Images, Photography

Learn the correct terminology for referencing image formats and see which are ideal for various situations.

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Copy and Typography

Between kerning, sans serif, and justified alignments, decode your designer's talk about your written content.

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Layout and Production

From gatefolds, bleeds, and hierarchies, see what options your designer may be trying to communicate with you for your content design. 

Decoding Your Designer

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