Decoding Your Designer


Helping Marketers and Designers Speak the Same Language 

Designers have a dialect all of their own, which can make it tough to efficiently collaborate on projects. 

Decoding Your Designer is your go-to resource to understand all those seemingly foreign language terms your designer says when referencing a project.  Knowing these design terms will go a long way toward bridging the design-language gap and help you deliver marketing collateral as quickly as possible.


Files, Images, Photography

Learn the correct terminology for referencing image formats and see which are ideal for various situations.


Copy and Typography

Between kerning, sans serif, and justified alignments, decode your designer's talk about your written content.


Layout and Production

From gatefolds, bleeds, and hierarchies, see what options your designer may be trying to communicate with you for your content design. 

Decoding Your Designer

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